BFM Strategy Challenge – Summer 2025
(Becoming a global tech leader)
Following the success of the BFM Business/Strathena challenges in recent years, the Strathena team partnered once again with the BFM Stratégie show to offer you a new challenge throughout the entire summer of 2025.
This 2025 BFM / Strathena challenge was launched on BFM Business during the BFM Stratégie show on Saturday, June 28, 2025.
Click above to watch the show!
This challenge is now over. Congratulations to all participants! The two best players, Pierre Dabin and Jules Gastaud, were invited onto the set of the show on 02/15/2026 and presented their winning strategies.
Introduction to the BFM 2025 Game
Your mission
We have chosen to have you play on the battlefield of the Internet. Over the last five years, its champions have experienced phenomenal growth, and their market capitalization exceeds the GDP of many countries.
We have designed a strategic segmentation for you where eight competitors engage in brisk competition across eight segments. Reality is, of course, more complex, and this is merely an educational game, but the chessboard allows for reflection on the upheavals that are likely to occur.
It is becoming increasingly clear that artificial intelligence is disrupting the Internet search market as well as the social media market. The online world was able to grow very quickly by securing a stronghold on advertising, with its market shares in this area being extremely high. Today, overall growth is set to slow down, making the clashes more intense.
Each of the eight segments was founded by a well-identified company. The competitive landscape changes the power dynamics and allows newcomers to break heavily into segments adjacent to their original market. Proper resource allocation is a vital decision: choosing segments that are too small limits ultimate size. Conversely, spreading oneself too thin risks losing everything—striking the right balance is more critical than ever.
Games are shorter than usual : because industry growth is strong, the time horizon is seven years.
In this gaming session, you direct the strategic decisions of Logego, a giant that made its fortune in search engines, operating systems, and online services.
The number of games is unlimited. The ranking of the best scores is updated in real time.
The winners are those who create the most shareholder value. This year, an additional strategic tool is available: the ability to issue new shares, which accelerates growth at the cost of dilution—a powerful tool, but one to be used wisely!
And since good news never comes alone, the top 100 players of the summer will soon receive a 3-month subscription to the Strathena platform!
Hope to see you soon, and have a great summer everyone!
Xavier Fontanet
Board of Directors
(fictional companies and data)
Good luck to everyone!
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To launch a new game:
. If you are on a computer: Click here
. If you are on a smartphone or tablet, download the “Strathena” mobile app on Google Play or on the App Store.
