Chapter 10 – BCG Matrix (1/5)
The 4 Families of Strategies
An expert strategist must be able to play on all fields whether he is a leader or a follower, whether his market is growing or not.
The BCG matrix is the tool that allows us to characterize the four major competitive situations and from there decide on a type of strategy.
Click here to access the second video (Star Strategies) of this chapter 10
