Level 1 is accessible to everyone after registration.

Level 1 – Social networks (Conquering global territories)

 

Other levels are accessible to subscribers.

Click on the images below to read the description of the sessions.

 

Level 2 – Bakeries (Conquering local territories)

Level 3 – Food distribution (Understanding life cycles)

Level 4 – Automotive
(Remaining leader)

Level 5 – Automotive
(Moving from challenger to leader)

Level 6 – Automotive
(Mastering substitution)

Level 7 – AI market
(The race for leadership: internal or external growth?)

 

For all these game sessions, the difficulty level is linked to:

  • your competitive and financial situation at the start of the game
  • the complexity of the competitive arena, which is proportional to the number of competitors and the number of market segments to analyze
  • and the number of strategic action levers at your disposal.

 

The following table summarizes these last two points:

Main strategic action levers

Each game session is configured using more than 300 parameters, allowing for exceptional game variety.

Game sessions on Essilor accessible to readers of Xavier Fontanet’s book “De la stratégie en entreprise, conversation avec Pierre Pupier”, published by Editions Manitoba/Les Belles Lettres:

  • Essilor 1991 – 2013 (market segmentation)
  • Essilor 1993 – 2013 (geographic segmentation)

 

Other game sessions available upon request:

  • Banks
  • Construction & Civil Engineering
  • Aircraft manufacturers
  • Airlines
  • Energies – oil & gas
  • Energies – mining
  • Energies – electricity
  • Tech giants
  • Internet
  • Seafood products
  • Catering & Restaurants
  • Electric scooters

     

     

    Would you like to build a private game session tailored to your competitive sector? Please do not hesitate to contact us.