Chapter 10 – BCG Matrix 5/5

Chapter 10 – BCG Matrix (5/5)

The Dog Strategy

Take the quiz below to earn the Chapter 10 badge

then go to Chapter 11 (Growing Through the Stock Market)

And… Don’t worry, this chapter 11 doesn’t hurt 😉

 20%

1.

According to the BCG matrix, what is the company Google?

A Star

A Cash Cow

A Question Mark

A Dog

2.

For a Star, is it a good strategy to pay a large dividend?

Yes

No

3.

What happens in the long term to a Star that distributes all its profit in dividends?

It becomes a Question Mark

It becomes a Cash Cow

It becomes a Dog

4.

What strategy should a Cash Cow use?

Gain market share

Pay dividends

5.

What happens at the end of the life cycle to a Question Mark that maintains its market share?

It becomes a Star

It remains a Question Mark

It becomes a Dog

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